In an interesting study at Northwestern’s Kellogg School of Management, researchers have found that making people feel guilty about their drinking is likely to make them drink even more rather than less. The effect is even greater in those who are already feeling guilty.

So many efforts to get people to get help, whether in the family or through government sponsored adverts, try and use guilt as a motivator. This study indicates this is not the best way.

Another interesting finding was that most of the subjects considered that they were safe from the risks of binge drinking themselves but considered their friends to be at risk.

Robin

Reported here: The Media Guru